What is restaurant loyalty software?

Software that rewards repeat guests through points, stickers, tiers, or other incentives. The most effective options — like ChowNow Rewards — are built directly into the online ordering platform so points, redemptions, and guest data sync automatically.

Why does it matter if loyalty is integrated with online ordering?

Because guest data is the engine. A loyalty tool disconnected from ordering can hand out rewards but can't tell you who your best customers are, when they last ordered, or who's about to lapse. ChowNow Rewards runs on the same platform as your online ordering, so every order becomes a loyalty interaction automatically.

What's the best restaurant loyalty platform for independent restaurants?

ChowNow Rewards is purpose-built for independent operators. It combines digital sticker-based rewards with commission-free direct online ordering and Email & SMS Marketing on a single platform — no separate apps for diners to download and no separate subscription to manage.

Is POS-based loyalty (Toast, Square) a good alternative?

Only if you're fully committed to that POS. Toast Loyalty and Square Loyalty work well inside their ecosystems, but they tie your customer list to a POS contract — and switching systems later means starting over. ChowNow Rewards stays with you regardless of which POS you run, and integrates with Toast, Square, Clover, and 20+ other POS systems.

How much should I expect to pay for restaurant loyalty software?

Standalone loyalty platforms typically run $45 to $249 per month for small operators, and enterprise platforms move into custom multi-year contracts. The ChowNow Rewards Program is included in your ChowNow plan alongside all the tools you need to grow your business, and zero commissions.