What Automated Emails & Texts Are Sent to My Diners?
ChowNow’s Automated Email and SMS Marketing does the heavy lifting for you — running pre-built campaigns in the background that turn one-time diners into repeat customers, without adding to your workload.
All automated campaigns are enabled by default. If you would prefer to disable a specific campaign, navigate to “Marketing” > “Automated Campaigns” within your ChowNow Dashboard to simply toggle it “off”.
Note: Automated SMS Marketing is available on ChowNow’s Grow and Elevate subscriptions. Text messages drive 5x higher engagement than email alone. Reach out to [email protected] to learn about upgrading.
Lifecycle Campaigns
Triggered automatically based on real ordering behavior — so diners get the right message at the right time.
Welcome Series
Make a strong first impression. Thank first-time diners for ordering direct and with a 10% welcome offer, sent one day after their first order — encouraging that all-important second visit.

Win Back Series (30/60 Days)
Give lapsed diners a reason to come back. Brings back customers who haven’t ordered in a while with an enticing 20% off offer, to turn quiet contacts back into repeat revenue.

VIP Special Offer
Reward your regulars. Send your most loyal diners a $5 thank-you gift after their 4th direct order, to reinforce the habit and deepen loyalty with the customers who matter most.

Promotional Campaigns
Timely, ready-to-go offers sent to your full marketable audience — keeping your restaurant top of mind month after month.
Monthly Promos
Sent to all marketable diners on the first of every month, with offers valid through month-end. A consistent reason to come back, without you lifting a finger.

Seasonal Promos
Limited-time sends that celebrate seasonal moments and holidays — tapping into the times of year when diners are most likely to order. 2026 Seasonal Promos include:
- New Years
- Valentine’s Day
- St. Patrick’s Weekend
- Mother’s Day Weekend
- Father’s Day Weekend
- Labor Day Weekend
- Halloween Weekend
- Small Business Saturday
