SMS marketing lets you reach customers directly on their phones with promotions, updates, and announcements, and is included with ChowNow Grow and Elevate plans.

Before you can send your first message, your business needs to be registered through a process called 10DLC — the industry standard for sending marketing texts from a business number.

What is 10DLC?

10DLC (10-Digit Long Code) is the carrier-approved framework that allows businesses to legally send SMS marketing messages in the U.S. Registration is required by mobile carriers to verify your business, protect consumers from spam, and ensure your messages are delivered reliably.

How to Enable SMS Marketing

Step 1: Watch for an email from the ChowNow team

During onboarding, you’ll receive an email from our team with a form to complete. This is where you’ll confirm account details.

Step 2: Gather the required information

To complete the form, have the following ready:

  • Legal business name — exactly as it appears on your tax or registration documents
  • EIN or Tax ID — your federal Employer Identification Number (or Tax ID for sole proprietors)
  • Business type and status — e.g., LLC, corporation, sole proprietorship, and whether the business is active
  • Primary contact details — name, email, and phone number for the person responsible for your account

Tip: Make sure your legal business name and EIN match what’s on file with the IRS. Mismatches are the most common reason registrations get delayed.

Step 3: Submit your registration

  1. Within your ChowNow Dashboard, navigate to Marketing.
  2. Select Campaign Settings.
  3. Within the “SMS Campaigns” section, click “Enable”.
  4. Complete the form by providing your Contact & Business information, and click “Enable” to submit your registration.

Step 4: Wait for registration approval

The standard turnaround time for 10DLC registration approval is typically 5 business days, provided all information is submitted correctly. You can track the progress of your registration right from your Dashboard, under Marketing > Campaign Settings.

You will see a notification in your Dashboard if your registration has been rejected. This is typically due to mismatched business information. Our team will let you know what needs to be corrected and you will be prompted to resubmit.

Frequently Asked Questions

Do I need to register if I’m only sending to existing customers?

Yes. 10DLC registration is required for any business sending SMS marketing messages, regardless of audience size or recipient relationship.

How long does it take to get approved?

Typically 5 business days. In rare cases it can take longer (up to 10 business days).