How To Write A Restaurant About Us Page Description With Examples
An “About Us” page for a restaurant website is almost always written as an afterthought, or was created so long ago, it no longer reflects the restaurant’s personality or values.
And operators who don’t have one at all are missing out on a huge opportunity to tell their restaurant’s story, connect with new customers, and distinguish themselves from other restaurants in their area.
A well-written restaurant About Us page builds trust, sparks curiosity, and even helps you show up higher in search results.
Think of it as a handshake with potential new customers, a moment to say, “Here’s who we are, what we serve, and why it matters to us.”
In this article, you will learn:
- How to write a compelling restaurant description for your About Us page
- Where to use your restaurant About Us to get more visibility
- What details make your restaurant memorable to new customers and loyal patrons
Why Your Restaurant About Us Page Matters
It’s unfortunate how many operators treat their restaurant About Us page as a checkbox; something to write once and never worry about again.
But for many new customers, it’s the first real introduction to who you are, and it’s where your restaurant’s story either pulls people in or gets skipped over entirely.
Here’s why it matters.
Builds Your Brand Identity and Tells Your Story
Think of your restaurant description as your elevator pitch. It’s not just what you do, it’s why you do it.
Maybe you’re running a second-generation Italian restaurant, staying true to your family recipes, or maybe after years of working in fine dining, you opened a spot that felt more true to you.
Whatever the reason, the story behind your restaurant helps define the energy and personality of your brand.
Establishes Trust with New and Returning Customers
People want good food, but they love it even more when they know the personality behind the brand. A clear, confident restaurant description gives readers a sense of your values and vibe.
When done well, it creates a bond that conveys comfort and confidence, turning customers into loyal customers for years to come.
Boosts SEO by Incorporating Relevant Keywords
Including relevant keywords helps your restaurant website show up in local search results.
Mentioning your location, menu items, and your cuisine types gives search engines the signals they need to understand your restaurant’s offer and put it in front of hungry people looking for what you serve.
Differentiates You From Nearby Competitors
Customers have a near-endless number of restaurant options available to them, and to stand out in a sea of choices, a well-written About page could be the deciding factor.
Whether you’re known for having the best Italian food, a legendary chicken sandwich, or your use of quality ingredients, your About page helps customers choose you over other restaurants.
Now, let’s learn the first critical step to writing your About Us page, creating a powerful restaurant description.
5 Steps to Craft a Compelling Restaurant Description
To write a strong About Us page, you first need to start with a well-crafted restaurant description.
This is the heart of your About page—the few short paragraphs that explain who you are, what you serve, and why your restaurant exists.
It’s about distilling what makes your restaurant unique into a few focused, intentional sentences that capture attention.
Here’s how to write a restaurant description that’s honest, clear, and useful.
1. Understand Your Audience and What They Care About
Who are you trying to appeal to?
Families?
Foodies?
Commuters looking for the perfect slice of pizza on their lunch break?
Your tone and messaging should reflect the people who walk through your door, or the ones you’re trying to attract.
A casual neighborhood spot will use different language than a fine-dining restaurant trying to earn a Michelin star.
2. Define Your Restaurant’s Origin Story, Mission, and Core Values
This is the emotional core of your restaurant description and how customers make a deeper connection with your business.
What inspired you to start your restaurant?
If you started from humble beginnings, say so. People love a success story, and knowing they’re participating in keeping your dream alive will build more loyal customers.
For example, House of Ramen shared what drives them to make noodles every day.
3. Highlight Your Signature Dishes, Atmosphere, and Unique Touches
Give people a clear picture of what it’s like to eat at your restaurant.
Mention stand-out menu items, maybe it’s your wood-fired pizza, your locally sourced produce, or that house-made aioli your regulars won’t stop talking about.
These details that make your restaurant special help customers visualize the experience before they even walk through the door.
For example, Rendezvous in Memphis shares why their dry rub ribs have been famous for over 75 years.
4. Choose a Consistent Tone and Voice that Reflects Your Brand
A good restaurant description reads the same way your space feels. If your staff wears flannel and serves craft beer, don’t write like a PR firm.
If you run a sleek, intimate dining room, keep the tone polished and tight.
Use natural language, but make sure it reflects the service and vibe guests can expect when they walk in.
5. Keep It Concise and Aim For 150 to 250 Words
Avoid telling your whole story. It can be tempting to share every detail, but it’s not a memoir—it’s a story-driven sales pitch.
Focus on what matters.
Who are you?
What do you serve?
What’s your point of view?
If you can write something that hits those notes in a few short paragraphs, you’ve already done more than most.
Tight writing keeps people engaged—and makes your copy easier to repurpose across your website, socials, and review platforms.
Think of it as a snapshot, not a novel.
For example, this About Us by Mix’D Up Foods is just over 150 words.
Where to Use Your Restaurant Description
Now that you’ve written a tight, thoughtful restaurant description, it’s time to put it to work.
Your description should work like a flexible building block, ready to be repurposed across platforms where your guests discover, compare, and decide where to eat.
Here are the best places to use it.
On Your Website’s Dedicated “About Us” Page
The About page is the obvious home base for your description. But it shouldn’t read like an afterthought.
Use it to introduce your values, your perspective, and what guests can expect when they walk through the door.
Keep it skimmable and visually easy to navigate, especially on mobile.
In Social Media Profiles (Instagram, Facebook, TikTok)
Your short bio is prime real estate. Use a pared-down version of your restaurant description here—something punchy, with a clear hook.
Think of it as your one-sentence pitch to people scrolling quickly.
On Google Business Profile and Review Sites (Yelp, TripAdvisor)
Most people will Google your restaurant before they ever visit your website.
To make the best impression, make sure your listing has a clear, engaging description that reflects your brand.
This helps your restaurant show up in relevant search results, and it makes people more likely to click through.
For example, Emporium Thai has a great pared-down description of their restaurant on Google Business Profile.
Menus, Table Signage, and In-Store Materials
A pared-down version of your restaurant description works great in print.
A sentence or two at the top of your menu, a note on a table tent, or a paragraph in your takeout packaging all provide guests with more context and create a more personal connection.
Press Kits and Partnership Material
Journalists and collaborators (influencers, other local businesses, etc) often need a fast way to understand your restaurant.
Your restaurant description should be ready to drop into emails, pitches, and media requests without needing edits.
If you’ve already nailed the tone on your restaurant website, it’ll carry through here too, helping your restaurant stay on brand.
Restaurant Description Frequently Asked Questions
Still have questions about writing or using your restaurant description? Here are some quick answers to help you move forward with confidence.
How do I write a description for a restaurant?
Start with your “why.”
Why does your restaurant exist, and what makes it different from others nearby?
Focus on the heart of your story—your values, your food, your experience—and say it in plain, natural language.
Aim for 150–250 words. Skip the fluff and get to what matters.
Where do I use my restaurant description?
Everywhere. It belongs on your About page, of course, but you’ll also use it in your social media bios, Google listing, review platforms, printed materials, and press kits.
One strong description can be repurposed again and again.
How do I write an About Us page for a restaurant?
Start with your restaurant description, then expand it.
Include a bit of backstory, highlight your mission or values, and if it fits your style, add team photos, milestones, or behind-the-scenes content.
Make sure the voice matches your brand, and that it feels like a real person wrote it.
What do I include on my restaurant’s About Us page?
Include your origin story, the type of food you serve, what makes your space or experience special, and any personal touches that help people connect with who you are.
The goal is to help guests understand what to expect before they ever walk through your doors.
How do I introduce my restaurant?
Keep it simple and confident. You don’t need to impress anyone—just be real.
“We’re a neighborhood spot serving wood-fired pizza with seasonal ingredients,” says more than five buzzwords ever could.
How long should my restaurant About page be?
Shorter than you think. Aim for one or two short paragraphs (150–250 words) for your core description.
If you want to add more (team bios, photos, a timeline) go for it, but keep the important stuff up top.
How often should I update my restaurant description?
Revisit it anytime something meaningful changes: your concept evolves, you move locations, you update your menu, or you realize the tone no longer reflects who you are.
A good rule of thumb: give it a fresh read at least once a year.
The Right Description Can Build a Real Connection
Just like meeting someone for the first time, you want to make a good impression, and when guests feel connected to your story, they’re far more likely to become regulars.
Contact ChowNow to learn how a Restaurant Website with customizable templates can help you showcase your brand, tell your story, and turn website visitors into loyal customers.
