Restaurant Marketing
Optimize Your Business / Restaurant Marketing
How can I use social media to increase order volume?
Creating social media-exclusive promotions is a great way to engage your customers and increase order volume. Use your restaurant’s social media accounts to announce promo codes to your loyal followers. The links should automatically direct to your online ordering. If you don’t have these links or would like advice on social media marketing, get in…
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Optimize Your Business / Restaurant Marketing
How can I get more orders through website and mobile?
Advertise your online and mobile ordering on all your social media platforms and website! We see over 60% of online orders come through the restaurant’s website. You can also send out an email blast to let your customers know about your new ordering platforms. Lastly, make sure that you’re promoting your online ordering to all…
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Optimize Your Business / Restaurant Marketing
What types of promotions should I run for my customers?
We recommend keeping your promotions simple so that they appeal to as many customers as possible. We find that customers are most excited by first time ordering deals, discounts off their next order, delivery-specific deals, or time of day deals. If you’re interested in launching a marketing program with your customers, contact your Restaurant Success…
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Optimize Your Business / Restaurant Marketing
Does my online ordering have a membership program?
ChowNow offers a membership program. We also, collect and track all your customer information, including names, email addresses and ordering habits. Customers can prepay a membership fee to join — 100% of which goes directly to you — and in return they get a discount on orders for the coming year when they order from…
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Optimize Your Business / Restaurant Marketing
What is a Text-To-Order code and how should I use it?
Each U.S. ChowNow client will receive with a unique Text-To-Order code to help customers order from your restaurant more easily. Customers can simply text your custom code to the number 33733 and they will be sent directly to place an order on the proper web or mobile device. Restaurant owners will receive their TTO code…
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Optimize Your Business / Restaurant Marketing
Why does ChowNow use a Text-To-Order code and not QR codes for restaurant marketing?
Not all customers have the QR scanning app on their phone, but everyone has text messaging capabilities. ChowNow provides all our restaurant clients with a custom Text-To-Order code for their mobile app. We found that people are more likely to order from a restaurant from a Text-To-Order code than those who were willing to scan…
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Optimize Your Business / Restaurant Marketing
What emails do my diners receive as part of my automated email marketing?
ChowNow offers automated email marketing which lets restaurants send lifecycle emails and monthly promotional emails to their diners. Monthly Promo Emails Each month, our expert team will create and send branded emails on your behalf to your ChowNow diner database. Emails feature a top-performing promo (promotion covered by the restaurant) plus designs that highlight your…
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Optimize Your Business / Restaurant Marketing
How do I set up an ordering promotion for my customers?
Navigate to Manage Promos: 1. Login to the ChowNow Dashboard. 2. Click “Headquarters” then select the correct location. 3. Click on “Settings” on the left sidebar, then select “Manage Promos” Configure the Promotion: 1. Give a name for the promotion. Diners will see this. Example: “15% off your first delivery order” 2. Add a promo…
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Optimize Your Business / Restaurant Marketing
How can I reach the customers I have collected in my database?
Unless they have opted out, all of your customer information, including names, email addresses, and spending habits are stored in the “Customer Spending” report on the ChowNow dashboard. You can view and export this customer information at any time. You can then contact these customers using services like Mailchimp or Constant Contact. You can also…
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Optimize Your Business / Restaurant Marketing
How do I re-order more of the promotional cards I received in onboarding?
ChowNow clients can order directly from ChowNowStore.com, or contact support@chownow.com to schedule a consultation with a marketing specialist. We hope that helps! If you still need assistance try searching again or chat with someone on the Support Team below.
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