Popular Restaurant Appetizers to Boost Menu Revenue
Appetizers are one of the easiest ways to increase ticket size without reinventing your kitchen. The right starters are fast to prep, easy to upsell, and help takeout orders feel more complete.
In this guide, you’ll get 11 popular restaurant appetizers plus simple operator tactics for pricing, portioning, and selling them online.
You’ll also learn how to pick appetizers that hold up for takeout and delivery, protect your food cost, and increase attach rate on online orders.
Key Terms
- Ticket average: The average dollars per order, usually increased by add ons, bundles, and appetizers.
- Menu engineering: Using sales data and food cost to spotlight high margin items and improve profitability.
- Modifiers: Optional add ons or swaps (extra dip, add protein) that increase check size and personalization.
- Food cost: The cost of ingredients to make a menu item, used to protect margin and price accurately.
- Attach rate: How often a guest adds an extra item (like an appetizer) to an order.
Why Appetizers Matter for Your Restaurant’s Menu
Appetizers set the tone for the meal and buy your kitchen time. More importantly, they create natural moments for upsells, beverage pairings, and add ons that increase total order value.
When your appetizer menu is intentional, it becomes a simple lever you can pull during slow shifts, busy weekends, and even takeout order peaks.
How Appetizers Can Boost Your Revenue
Appetizers are an excellent way to increase ticket averages. They also make it easier to sell drinks, increase add ons, and they lead to more items per order.
- They increase ticket averages: Guests add a starter to begin their meal, especially in groups.
- They support drink sales: A starter buys time for a second round.
- They create easy add ons for takeout: A dip, wings, or nachos turns a one item order into a full meal moment.
If you want a fast way to spot which starters should get the spotlight, menu engineering can help you identify high margin items and place them where guests actually notice them.
Want more repeat takeout orders? Grab the free guide on how to Use Takeout to Drive Customer Loyalty.
Quick Appetizer Picks for Takeout, Speed, and Profit
If you only want the highest impact starters, start here. These are popular restaurant appetizers that tend to perform well for speed, margin, and repeat ordering when executed consistently.
Popular Appetizers to Elevate Your Restaurant Menu
Below are popular restaurant appetizers that can be customized in a number of ways while still delivering a familiar, craveable starter for guests.
Classic bruschetta
Bruschetta is a great option when you want a lighter starter that still feels special. It is quick, affordable, and requires minimal fire time. Tomatoes, basil, olive oil, balsamic, and optional olives do the heavy lifting.
Operator tip: Keep the topping prepped and portioned. Toast bread to order so texture holds.
Spinach and artichoke dip
This is a familiar crowd pleaser that costs relatively little and sells consistently. Prep it ahead, hold it cold, then bake and serve during service for a fast pickup.
Operator tip: Offer multiple dippers (pita, chips, bread) and sell an extra side as an add on.
Buffalo wings
Buffalo wings are classic messy comfort food done right. They are easy to fire quickly and work well in batches, which makes them ideal for sharing and takeout.
Operator tip: Build a simple sauce ladder (mild, medium, hot) and one seasonal special to keep regulars interested.
Calamari
Calamari can raise ticket totals in concepts where seafood fits. Fried calamari delivers strong perceived value and is often ordered as a “treat” item.
Operator tip: Pair with a simple dipping sauce and lemon. Keep the breading consistent so it comes out consistent.
Loaded nachos
Nachos are popular for a reason: fast, flexible, and easy to customize. They can be a big share plate or a smaller snack, and they invite upsells.
Operator tip: Add modifiers like extra protein, extra queso, or guacamole to increase ticket averages.
Mozzarella sticks
If you have a fryer, mozzarella sticks are an easy win. They are familiar, fast, and often ordered by families.
Operator tip: Keep the sauce as an upsell opportunity: marinara included, ranch or spicy aioli as add ons.
Deviled eggs
Deviled eggs are low labor when batched and can be plated as a small share or a full starter. They also photograph well when styled consistently.
Operator tip: Keep garnish simple but recognizable (paprika, herbs, crisp topping) to match your concept.
Shrimp cocktail
Shrimp cocktail is instantly recognizable, quick to plate, and can feel premium without complicated execution. It works well as a light starter and a higher value add on.
Operator tip: Keep shrimp count and presentation consistent so guests feel the value every time.
Meat and cheese boards
Charcuterie boards are a known big ticket item. If you source well and plate cleanly, guests will pay for the experience.
Operator tip: Standardize board builds so food cost stays predictable and service stays fast.
Sliders
Sliders work because they sell well in sets and they let you get creative without confusing guests. They are also an easy bridge into higher ticket totals.
Operator tip: Offer a “choose two” option to encourage variety and bigger orders.
Cauliflower buffalo bites
Cauliflower buffalo bites are a strong vegetarian alternative that can win over both plant based guests and wing lovers. The key is crisp texture and sauce coverage.
Operator tip: Roast first to remove moisture, then crisp. Package sauce on the side for takeout when needed.
How to Incorporate Popular Restaurant Appetizers into Your Menu
Once you choose the appetizers that fit your concept, the next step is maximizing how they sell. Portioning, menu descriptions, pricing, and online menu placement all matter.
Adjust portion sizes for cost control
Appetizers should satisfy, not replace an entree. Oversized starters can quietly drain profit because guests treat them like a full meal.
- Standardize portions with scoops, ladles, and counts.
- Build for sharing, not for “one person dinner.”
- Keep the pickup fast so appetizers stay a true starter.
Write compelling appetizer menu descriptions
A great photo grabs attention, but strong menu descriptions close the sale. Lead with a clear hook, highlight one or two signature ingredients, and add a simple pairing note.
- Start with texture or method: “crispy,” “charred,” “house made.”
- Keep it skimmable for mobile ordering.
- Use consistent formatting across the appetizer menu.
Balance popular appetizers with one or two unique offerings
Most restaurants do best with a mix of familiar classics and a few signature starters that show personality. Familiar items reduce ordering friction. Unique items give food fans a reason to try you.
Price your appetizers appropriately
Pricing is where appetizers turn into real profit. Use your menu pricing strategy to balance food cost, prep time, and perceived value.
Then apply menu engineering so your best margin starters get the most visibility (both in house and online).
Offer your appetizers on your online menu
If guests cannot find starters easily in online ordering, you are leaving revenue on the table. Mirror your in house appetizer list online with descriptions, photos, and modifiers (extra dip, extra wings, gluten free pita, and more).
With ChowNow’s commission free online ordering, you can showcase your appetizers and keep more of the profits.
Turn Appetizers Into Repeat Orders
Popular appetizers are more than a menu add on. They are one of the simplest ways to increase ticket averages, sell more add ons, and make takeout orders feel complete.
If you want to turn your best starters into consistent online revenue with commission free ordering and an online menu built to sell, you can book a demo with ChowNow here.
Frequently Asked Question About Popular Appetizers
What are the most popular appetizers in restaurants?
Popular appetizers are usually fast to prep, easy to share, and familiar, like wings, nachos, dips, and classic starters that guests recognize instantly.
What appetizers sell best for takeout and delivery?
Appetizers that hold texture and travel well tend to perform best, including wings, dips with sturdy sides, and shareables that can be packaged to prevent sogginess.
How do you increase appetizer sales without discounting?
Place appetizers first on your online menu, add strong photos and descriptions, and offer simple modifiers and add ons that make it easy to build a bigger order.
How should restaurants price appetizers?
Price starters based on food cost, prep effort, and perceived value, then use menu engineering to highlight your best margin items where guests look first.
How many appetizers should a restaurant menu have?
Keep it focused. A tight appetizer menu is easier to execute consistently, reduces waste, and helps guests decide faster, especially on mobile ordering.
