FAQ: Food Ordering with Google, Powered by ChowNow | ChowNow
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Frequently Asked Questions: Food Ordering with Google, Powered by ChowNow

July 1st, 2019 In The News Online Ordering System Restaurant Tech Written by Emily Neudorf

Every month, Google connects millions of people with local businesses across the US. As the most visited website in the world, we recognize the significant opportunity to monetize these Google searches and turn them into orders at your restaurant — in an instant.

That’s why we’re excited to share ChowNow’s newest ordering channel in partnership with Google. Food Ordering with Google allows customers searching Google for your restaurant by name, or even searching key terms like “pizza near me” or “Thai Kansas City,” to discover your restaurant and place an order in just a few taps.

Not only can these hungry searchers place a ChowNow food order from within Google search results—they can also order directly from the restaurant within Google Maps, or place a voice order using the Google Assistant.

Read through the FAQ below to learn more about Food Ordering with Google and how it works for your restaurant.


Frequently Asked Questions:
Food Ordering with Google, Powered by ChowNow


1. How do I get Food Ordering with Google for my restaurant?

ChowNow restaurant partners can opt in and out of Food Ordering with Google at any time by speaking with the Restaurant Success Team or emailing support@chownow.com.

For restaurants that are new to ChowNow: you’ll be set up with this ordering channel during onboarding as long as you have a Google My Business Profile. Your Google My Business Profile doesn’t need to be claimed. If you don’t use ChowNow yet, get started by scheduling a demo.

Here are two resources to help you get a Google My Business Profile set up for your restaurant: About Google My Business and Getting Started with Google My Business.

 


Learn the 4 best ways to maximize your Google presence and drive more takeout orders to your restaurant. Download our ebook now.

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 2. How much does Food Ordering with Google cost?

On September 1, 2019, rates will go into effect for orders that come from Google. 

Orders that come from Google are charged at 10% of the order subtotal, before tax and tip and not including credit card processing fees. These transactions will be visible on your ChowNow disbursement reports. 

To help recoup these costs, ChowNow has developed a feature for restaurant partners called Profit Protector. Profit Protector gives your restaurant the ability to adjust the prices specifically on your Google menu to approximately 10% more.

 

3. What’s Profit Protector?

Profit Protector is a feature that’s unique to ChowNow’s Food Ordering with Google system. It automatically increases the prices of items on your Google menu in order to cover the costs of using Food Ordering with Google. This way, you can grow your customer base and order volume without sacrificing your margins.

 

4. How does the Profit Protector feature work, and how can I get it set up?

The Profit Protector formula to increase menu prices is one-size-fits-all to start, and has been structured to ensure there is pricing consistency. It will work as follows and will apply to item prices only:

  • For items up to $4, no boost would be applied.
  • For items greater than $4, but up to $10, a flat $1 would be added.
  • For items greater than $10, 10% of the price would be added, “rounded” up to have the same decimal value. E.g, for a $21.99 item, the resulting price would be $24.99.

If you’re a current ChowNow restaurant partner, email support@chownow.com or schedule a call with your Restaurant Success Manager to get Profit Protector for Food Ordering with Google set up. If you’re not on ChowNow yet, get in touch with one of our online ordering specialists.

 

5. What’s the difference between the way I used to get orders from Google, and the new Food Ordering with Google?

A few years ago Google launched a program called Place Actions that allows customers searching on Google to place food orders from a restaurant’s Google Knowledge Panel. When customers click the ordering link, they’re taken to an external ordering site where they place the order. The restaurant pays fees in accordance with the linked online ordering company’s normal fee structure.

Food Ordering with Google is an entirely different experience — one that allows the customer to complete the transaction without ever having to leave Google. The blue ‘Order Online’ button is made prominent to customers in their Google Search results and when using Google Maps. Customers can also please repeat orders on voice command with Google Assistant.

How It Works: Food Ordering With Google, Powered by ChowNow

 


Not a ChowNow restaurant partner yet? Sign up and get Food Ordering With Google free for a limited time. 

Schedule a Demo


 

6. How do I turn other online ordering services on or off to control which providers show up on Google?

Follow these steps to turn other online ordering services on or off:

  1. Search for your restaurant on Google.
  2. From the Search Results page, click the blue ‘Order Online’ button.
  3. From the Food Ordering page, tap the three dot icon on the right side of the screen and select “Send feedback.”
  4. Compose a message to Google’s support team and specify which online ordering services you’d like turned off or on. You can expect a timely response.

How to Select Your Food Ordering With Google Provider


7. Can I opt out if I’m not ready for additional orders through Google?

No problem. Please email support@chownow.com and we’ll update your ChowNow account accordingly.

 

8. How do I opt back in when I’m ready to reach more customers through Food Ordering with Google?

Easy! Just email support@chownow.com and we’ll update your ChowNow account accordingly.

 


Enjoy the new customers and the additional orders with Food Ordering with Google. || Great food tells a story. We give it a mic.

Customers are more likely to choose your restaurant if it has a branded mobile app.

Emily Neudorf

Emily Neudorf is on the Marketing Team at ChowNow and loves architecture, music and of course, discovering great restaurants. She considers Chicago and Los Angeles two of the world’s finest food cities — though the quest is far from over.
Emily Neudorf

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