Why your restaurant needs a better website
Simply having a domain name isn’t enough. The ticket to getting diners to order more often is a dynamic, engaging website. But where do you start? Well, here. Dive in to see all the ways that a better website can level up your restaurant.
1. MAKE IT EASY FOR DINERS TO FIND YOU
Search engines are one of the first places diners go to find new restaurants. An optimized website with strong SEO will appear at the top of search results, which means those sites will get the most eyes and clicks. Make sure your website is optimized to cut through the noise of all the other sites. If not, your restaurant is lost in the sea of countless results, which means you can miss out on countless sales opportunities. Read more about SEO for restaurants.
2. OPEN AN EXTRA SALES CHANNEL
Restaurants need all the sales and revenue they can get. Don’t limit yourself to only in-house orders and expensive third-party apps. With your own website, you can take online orders directly from diners without another company squeezing your profits. All those extra website orders will drive a bunch of extra revenue for your restaurant.
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3. SAVE MONEY ON COMMISSIONS
Since you run your restaurant’s website, you get to choose how diners order. Some ordering platforms are expensive and take up to 40% of your sales on every order. That adds up to a lot of missed revenue for your restaurant. By choosing a commission-free ordering platform, you can avoid the high fees and earn more profits every time.
4. BUILD A COHESIVE BRAND EXPERIENCE
Your brand is your identity, and you want your online experience to reflect your in-house vibes. Think of your website as your online storefront. It reassures customers, builds trust, and boosts loyalty, so make sure your website matches the memorable setup you have in-house.
5. GIVE YOUR STAFF A BREAK
Time is money, so use it wisely. Your staff shouldn’t have to spend it answering calls and correcting phone orders. With an optimized website, diners can do the work for you and confirm everything is correct before placing the order. That frees up a lot of time (and money) for your staff to focus on what’s important, like cooking great food for your community.
The best restaurant websites don’t just mirror the in-house experience. They level up your whole business. Along with the steps above, building a premium website with ChowNow and Squarespace can help you reach more diners, drive more sales, and earn more profits. If you’re ready to make changes but not sure where to start, we have you covered. Check out our guide to building a better restaurant website here.
