Holiday Prep Checklist: How to Cut Through the Noise | ChowNow
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Checklist: 6 Marketing Musts for Restaurants This Holiday Season

October 31st, 2017 Marketing Written by Selena Slavenburg

Holiday decorations at Toca Madera Restaurant in Los Angeles

As the holidays descend upon us, it’s easy to get lost in a to-do list of items before the twinkle lights even go up. To stay focused, we’ve helped by mapping out some quick ways to bring in business and capitalize on this profitable time of the year.

Read on for some proven ways to cut through the noise and stand out from the competition this holiday season:

Checklist: 6 Marketing Musts for Restaurants This Holiday Season

1. Refresh your menu with seasonal specials

Make use of new in-season ingredients by introducing some fall and winter dishes to your menu. Seasonal veggies, cold weather inspired dishes, soups, artisanal beers, and flavored coffee and tea are all great additions. Don’t forget to add the items to your online menu, and promote them in-store with a sign out front!

2. Engage your audience with Instagram stories

Here are a few quick ideas on how to use this platform: introduce new menu items using video, have an employee take a viewer “behind the scenes,” highlight design details in your restaurant with a photo series, or announce a giveaway and the corresponding winner (bonus points if you do it on Instagram live!).

Customers are more likely to choose your restaurant if it has a branded mobile app.

3. Create holiday-inspired content and share it

Get in the holiday spirit by creating new content for your website and social media channels. We suggest taking some new photos of food items with the help of our quick photography guide, or creating new social media icons and banners with a seasonal theme and uploading them on your pages for a holiday takeover. Try Creative Market, which sends out free graphics for you to use on a weekly basis.

4. Spread the word via email

With the holidays just around the corner, customers are on the lookout for fresh ideas and new deals. Grab their attention with a themed email blast to announce your new menu or offer a special to loyal patrons. ChowNow has tons of great options for engaging customers with email blasts, designed to drive orders at your restaurant.

Email blast services via ChowNow Branded Online Ordering

5. Recommend fall & winter menu pairings

Inspire your customer’s next order by sharing some seasonal pairing ideas to tickle their taste buds! Feature complimentary items on Facebook and Instagram, like a fall harvest bowl together with a turmeric latte to warm their stomachs and inspire them to branch out on their next order. You can even go the extra step and offer a discount when the items are purchased together that month.

Seasonal pizza at Berri's Cafe in Los Angeles

6. Get involved with your local community

Show off your brand by getting acquainted with local events in the area and seeing if there is an opportunity for you to sponsor a festival or host a booth or tasting. Bring flyers or a bowl for customers to drop their business cards in so you can stay in touch with potential new customers before the New Year even begins!

For more tips and marketing assistance, schedule a free consultation with your ChowNow Restaurant Success Manager to have a quick consultation and learn what’s available to you.

Selena Slavenburg

Selena Slavenburg is a member of the ChowNow team and on a constant quest — traveling near and far — to find her new favorite restaurant. She grew up in Northern California but is now location-independent, exploring the world and adding her best food finds to her travel blog @finduslost.
Selena Slavenburg

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