How to Simplify Your Takeout Business with Online Order Aggregation
Online food ordering and delivery has experienced a staggering growth rate of over 20% in the past five years, which means restaurants are taking orders across multiple platforms to stay competitive. While ordering and delivery platforms are helpful for increasing visibility, they also create challenges for restaurant staff who must juggle multiple tablets, leading to potential errors and a poor diner experience. The solution lies in online order aggregation software, which can simplify takeout operations and allow restaurants to focus on what truly matters: serving great food and providing high-quality service to diners.
What is online order aggregation?
Online order aggregation is a software solution that consolidates orders from multiple online ordering and delivery platforms into one device. This streamlines the process for restaurant staff, allowing them to manage all incoming orders from various sources in one place. By integrating orders into a unified system, the aggregator reduces the need for multiple devices and manual entry.
Benefits of online order aggregation
Online order aggregation is a great investment for restaurants looking to improve operational efficiency, saving time and money.
Improve diner satisfaction
Diners are more likely to come back when their orders are accurate and delivered quickly. With order aggregation, orders automatically sync to your POS and centralized dashboard, resulting in fewer order mistakes and faster deliveries. Diners who had a good takeout experience will also be more inclined to leave positive reviews, which can attract new customers.
Expand customer reach
With 52 percent of consumers identifying restaurant takeout as an essential part of their lifestyle, it’s critical for restaurants to show up where their diners are searching and ordering. However, they may be hesitant to invest in new channels with the concern of yet another tablet and having to train staff on a new system. That’s where order aggregation can help. By consolidating all ordering platforms into one place, restaurants can expand into new channels and boost visibility without sacrificing efficiency.
Increase profitability
Online order aggregation can help your restaurant increase profits by significantly reducing order errors—and fewer errors means fewer refunds, faster order fulfillment, and more repeat orders. Plus, with centralized reporting, you can easily uncover insights to understand how to get the most out of your online ordering investments. Compare performance across platforms to identify top performing channels, diner ordering trends, popular menu items, and opportunities to optimize.
Improve staff retention
Manually accepting and managing orders across multiple devices can be time consuming and frustrating for your staff. Thankfully, order aggregation can alleviate this stress and reduce labor costs by automating the order management process. Orders are automatically accepted and sent to the kitchen, and menu updates can be made across multiple platforms simultaneously. By reducing the workload and creating a more manageable work environment, staff satisfaction improves, leading to decreased turnover and better retention.
By automatically syncing all your orders into one platform, you can reduce errors, reliably manage orders even during peak times, and improve the experience for diners and your team.
How to choose the right order aggregator
Get the most out of your investment with reliable end-to-end automation
Syncing your orders into one place is only part of the benefit of a good order aggregator. With ChowNow, you can manage all your ordering platforms in one place, and automatically sync orders to your POS and printer. Orders integrate with leading POS systems including Square, Revel, and Clover, reducing order errors by 99%.
Find a partner who works as an extension of your team
Centralized orders should mean centralized support. ChowNow’s award-winning customer support team is dedicated to your success. Our experts are available 24/7 to answer questions and troubleshoot any issues that may arise.
In conclusion, an online order aggregator is a necessary tool for restaurants who take orders across multiple ordering and delivery platforms. ChowNow is committed to helping restaurants grow their takeout business, while improving operational efficiencies. Chat with our team to learn more about how ChowNow Premier can work for your restaurant.
Already a ChowNow restaurant partner? Reach out to our Success Team to learn how you can add order aggregation to your plan.