- January 8th, 2013
Feeding off of Facebook
As mobile and social technologies evolve, consumers are exploring new ways to find and compare local restaurants. Social search is taking on an increasingly important role in local discovery. People tend to trust the recommendations of friends, family and others in their circle and if those connections are on social platforms, that’s where they will go to find local eats. Companies are making it easier for people to tap into that knowledge, by gathering valuable information that’s circulating in the social world.