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November 8th, 2012

Only 12 of the top 100 global brands don’t have an app. Now, onto downloads.

In many ways, a brand’s presence in the App Store is one indicator of its overall value. In fact, the top three risers in 2012 in terms of value are three of the most downloaded brands in the store: Apple (whose value increased by 129% to $76,568M), Amazon and Samsung. Other top brands include Disney, Facebook, Google and eBay.

As this TechCrunch article about a recent Distimo report explains though, for brands like this who are already on board with the valuable impact of apps, it’s not whether they’re in the app store, but how. There are three main schools of thought relating to reasons brands create apps. 1) Marketing: the Apple Store provides a huge channel for brand visibility; 2) Product support: Facebook is a great example here, creating a mobile version of their existing website; 3) Profit: Disney creates games that are only available in the App Store, for a fee.

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