Amazon | ChowNow
November 14th, 2012

Amazon now sells wine, but do the little guys already do it better?

Launched yesterday, Amazon.com now sells wine. Sourced from wineries from across the U.S., inventory is currently at about 1,000 different wines available only to residents of specific states.

But, Wine.com, a seasoned online warehouse, isn’t just sitting back. Instead, the 12-year-old website launched a new “marketplace,” offering rare or hard to find labels to help compete against Amazon’s giant launch. But selling wine is about where the two marketplaces’ similarities end.

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