ChowNow Brand Guideline - Guidelines | ChowNow

Logo Usage

The preferred way to use the ChowNow logo is over a white/light background. The logotype should never be removed from the ChowNow “pin” icon.

Clear Space
Make sure there is an ample amount of clear space surrounding the logo shown as in the diagrams on the right.
Horizontal vs Vertical
The vertical logo is most commonly used across ChowNow collateral, however you may choose to use the horizontal logo when it fits better. Use your discretion when it comes to application.
Logo Usage

Pin Usage

The pin icon is used on ChowNow mobile apps and on any marketing materials where social media icons are used.

Versatility
The ChowNow logo pin can be used in white, red or charcoal. It can be subtly styled to fit into social media icon sets. The ChowNow pin can lie on most colors, but should follow the same guidelines as the main logo when it comes to backgrounds that aren’t white.
Pin Usage

Application on Backgrounds

When the ChowNow logo is used on any type of background that is not white, it should be rendered completely white.
In keeping with the brand’s consistency, try to use the logo on the colors as outlined in this guide.

Application on Background

Partner Logos

When using the ChowNow logo in conjunction with a partner logo, allow ample space in between.
Place a divider line approximately the height of the ChowNow pin to allow for more clearance.

Partner Logos

Powered By

The Powered by ChowNow tag is used in the mobile app as well as marketing collateral.

Powered By Logo

Do's and Dont's

Please do not:

  1. Change the logo’s orientation
  2. Add extraneous effects to the logo. This includes but is not limited to: bevel and emboss, lighting effects and drop shadows
  3. Place the logo on busy photography
  4. Change the logo colors
  5. Attempt to recreate the logo
  6. Scale the logo disproportionally
  7. Make alterations, additions or substitutions to the words and/or colors contained in the logo
  8. Use the logo as a repeated pattern, wallpaper or other decorative device
  9. Display the logotype without the pin
Do's and Dont's

ChowNow Colors

Our colors are what gives us personality. We’re bright, bold and super awesome.
We have our logo colors and supporting palette. Try to use the logo colors sparingly so as to not outshine our logo.

Logo Colors

  • Octo Ink

    HEX #00233D
    R 0 G 35 B 61
    C 99 M 81 Y 47 K 54
    PANTONE COATED 533C

  • Goji Berry

    HEX #FD4F57
    R 253 G 79 B 87
    C 0 M 84 Y 59 K 0
    PANTONE COATED 1785C

  • Primary Colors

  • Squid Ink

    HEX #0B2135
    R 11 G 33 B 53
    C 93 M 78 Y 51 K 61
    PANTONE COATED 289C
    Pantone TCX Medieval Blue

  • Goji Berry

    HEX #FD4F57
    R 253 G 79 B 87
    C 0 M 84 Y 59 K 0
    PANTONE COATED 1785C
    PANTONE TCX HIBISCUS

  • Frosting

    HEX #5EB3B7
    R 94 G 179 B 183
    C 62 M 11 Y 29 K 0
    PANTONE COATED 2233C
     

  • Blue Corn

    HEX #4A79A0
    R 74 G 121 B 160
    C 76 M 47 Y 21 K 2
    PANTONE COATED 2143C
     

  • Secondary Colors

  • Frosting

    HEX #5EB3B7
    R 94 G 179 B 183
    C 62 M 11 Y 29 K 0
    PANTONE COATED 2233C

  • Sesame

    HEX #FFDDB0
    R 255 G 221 B 176
    C 0 M 14 Y 33 K 0
    PANTONE COATED 7499C

  • Meringue

    HEX #FFFFFF
    R 255 G 255 B 255
    C 0 M 0 Y 0 K 0
     

  • Grayscale

  • Boba

    HEX #141415
    R 20 G 20 B 21
    C 73 M 68 Y 65 K 60

  • Dark Anchovy

    HEX #333335
    R 51 G 51 B 53
    C 70 M 64 Y 60 K 57

  • Anchovy

    HEX #8C8C8E
    R 140 G 140 B 142
    C 48 M 40 Y 38 K 3

  • Light Anchovy

    HEX #D2D2D4
    R 210 G 210 B 212
    C 17 M 13 Y 12 K 0

  • Mochi

    HEX #F9F9F9
    R 249 G 249 B 249
    C 2 M 1 Y 1 K 0

  • Typography

    Lato and Leitura Display are the primary typefaces for ChowNow in digital and print.

    Lato
    Leitura Display
    Typography Guidelines