4 Restaurant Marketing Ideas for the Fall Season
Fall is here and packed with seasonal occasions to celebrate — which means there is huge opportunity to grow your restaurant’s bottom line with marketing. But let’s be honest: figuring out a last-minute fall marketing plan that will have you covered for the next three months is a daunting task.
Enter online ordering. Chances are you already have an online platform set up and running, but when was the last time you really promoted it? It’s easier than you think. Learn how to kick your online sales up a notch this fall with these simple marketing campaigns.
1. School Spirit
Do you have a local university or college nearby? Leave flyers or door hangers in hungry student’s dorms letting them know they can order food right from their phones. Is your restaurant close to neighborhoods with families? Remind parents a healthy meal is just a click away through a branded email blast or a push notification. Fall means students are working hard — and working up an appetite.
2. Game Day
Establish your restaurant as this season’s go-to takeout spot! Encourage large orders by creating enticing discounts with higher minimums on game days, and promote your items with high profit margins so you benefit, too. Football season is a huge moneymaker — so why not profit off snacking fans who don’t want to tear their eyes away from the screen?
Mix in some Halloween spirit (think spooky decorations and themed flyers) inside your restaurant to thrill your dine-in guests. Or why not host a costume contest via your social media channels, encouraging customers to post a photo with the hashtag #halloweenathudsons (insert your restaurant name at the end) — in exchange they’ll get a Direct Message with a promo code toward their next order. #getcreative
4. Black Friday / Cyber Monday
Whether customers are out and about stocking up on gifts, or at home browsing the web, the last thing on their mind is cooking dinner during Black Friday and Cyber Monday. Remind them with a push notification or in-store signage to order takeout from your restaurant in just a few clicks, so they can get back to scoring the best deals.
Want an even easier option?
We’ve taken care of the legwork for you with our Fall Marketing Bundle: a curated collection of our best marketing products for the season – including 3 themed Email Blasts (Game Day, Halloween, and Cyber Monday), 3 Push Notifications, and 500 Fall Flyers to drop into every takeout bag. A $385 value, for just $299!
Sit back, relax, and order your Fall Marketing Bundle today!